Susan Boyle & Patrick Doyle of Domino’s in common
Posted by: Biggest Fan
April 22nd, 2009 >> Susan Boyle News
APRIL 22 – The Susan Boyle performance that took the world by storm last week (topping 36 million views today) has an important lesson to teach us about Social Media fundamentals, a lesson Domino’s Pizza also learned last week, the hard way.
It’s easy to call Susan Boyle an ugly duckling who blossomed into a swan, but that’s where a lot of commentators are getting it wrong. Susan Boyle did not “transform” on stage; it was we – her audience – who transformed and, most importantly, engaged.
We all felt we knew something in advance about how talented she would turn out to be. The Britain’s Got Talent judges rolled their eyes; the studio audience snickered; and I watched the youtube video, I admit, with trepidation.
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